Overview

Fertile frontiers: Changing regulations and better audience targeting are generating new opportunities
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Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising panels. However, the return of political…

Overview

Filling in the gaps: Schools are being reopened and reconstructed in the wake of conflict
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Introduced towards the end of the 19th century, the Ivoirian education system was based on the French system and set up to educate interpreters and clerks in the colonial administration. The system comprises six years of primary education and seven years in secondary school, concluding with the baccalaureate exam in the final year. The national curriculum is largely planned by the state and exams…

Overview

Growing opportunities: Niche areas hold promise for new entrants
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Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas previously isolated by fighting, while the expected…

Overview

Open for business: Well-established laws offer an investment-friendly market
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I. GENERAL LEGAL ENVIRONMENT: undefined A. Sources of Law: Côte d’Ivoire has a civil law system where laws are compiled in codes and establish what is legal and what is illegal. The higher law is the version of the Constitution adopted by referendum on July 23, 2000. The Constitution includes laws that are adopted by the National Assembly, ordinances and decrees issued by the President, and,…

Overview

Creatio ex nihilo: The establishment of Yamoussoukro as the country’s capital brought with it some toothy new residents
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Creating a new capital city ex nihilo is not as unusual as it might sound. Throughout history, kings, emperors, presidents and generals established their seats of power in any number of relatively uninhabited (or uninhabitable) places – out of marshland in the case of Washington DC, or a damp fishing village in the case of Tokyo. But in recent decades, it appears to have become something…

Overview

On the path to wellness: Increased expenditures to address regional disparities in access
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In the 1980s Côte d’Ivoire’s health care system was a model for the region, but population growth, waning state revenues and conflict eroded the capacity of public institutions, leading to material and facility shortages and declining health for citizens. Major killers today are largely preventive diseases, such as malaria and HIV/AIDS, demanding the establishment of national programmes to…

Overview

Spoilt for choice: The country’s largest city offers a wealth of entertainment
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Abidjan and its surrounding areas present visitors and locals with a host of activities for their enjoyment, leaving no excuse for those on business trips from abroad to remain in their hotel rooms. Although the crisis-ridden decade that came to an end in 2011 certainly hampered Abidjan’s vibrant nightlife, the security situation has been largely stabilised since President Alassane Dramane…