Digital innovation contributes to resurgence in global travelOBGplus
The global tourism sector is gradually recovering from the impact of the Covid-19 pandemic. According to the UN Tourism’s World Tourism Barometer published in September 2024, international tourism reached 98% of pre-pandemic levels during the first nine months of that year, with an estimated 1.1bn international arrivals. This revival has been underpinned by the release of pent-up demand, increased…