Morocco uses targeted promotion to increase domestic tourism
A key component of Vision 2020, the national tourism strategy that aims to attract 20m visitors by the end of the decade, domestic tourists are now seen as one of Morocco’s most reliable source markets in the face of volatile foreign arrivals and uncertainty associated with current regional instability. One testament to this is the Ministry of Tourism’s latest figures, which show Moroccan tourists spent 5.3m nights in the country’s classified accommodations in 2014, up from 2.27m in 2000. This makes them the largest source market by this measure, accounting for a 27% share; authorities hope to raise this to 40% by 2020. Promoting Domestic









