Clicks and mortar: Accelerated shift towards online shopping prompts retailers and regulators to adapt to changing consumption patterns
Although informal physical retail sales continue to dominate the Nigerian market, e-commerce has experienced exponential growth in recent years, culminating in a significant push towards online shopping in 2020-21 in the face of pandemic-induced lockdowns. Market Footprint Home to two of Africa’s big-five online retailers, the Nigerian e-commerce market was valued at about $12bn in 2019, according to the US International Trade Administration, and was slated to reach $75bn in revenue by 2025 based on pre-pandemic growth trends. Smartphones are a leading channel for e-commerce







