Interview: Sheikh Abdulla bin Fahad bin Jassim bin Jaber Al Thani, Group Managing Director and Board Member, GWC, on how recent developments are shaping the logistics industry
What lessons has the logistics sector learned from recent global disruptions, and how can the industry build greater resilience in its supply chains?
SHEIKH ABDULLA BIN FAHAD BIN JASSIM BIN JABER AL THANI: The Covid-19 pandemic and ongoing geopolitical challenges have underscored the importance of flexibility and diversification in supply chains. Qatar’s logistics sector has adopted a proactive approach, focusing on bolstering regional supply routes, diversifying sourcing strategies and leveraging technology for real-time tracking and forecasting. Building resilience requires investment in infrastructure, fostering public-private partnerships and enhancing digital integration to anticipate and respond to disruptions.
How are shifts in e-commerce and consumer behaviour shaping the logistics landscape?
SHEIKH ABDULLA: Online shopping has transformed the logistics industry. Last-mile delivery has become a key differentiator, requiring innovative solutions like micro-fulfilment centres, automated warehousing and route optimisation technologies. To remain competitive, logistics firms must prioritise sustainability by leveraging electric vehicles and eco-friendly packaging, alongside improving delivery speed and customer experience.
Where do you see a role for the logistics sector in supporting regional trade integration and cross-border connectivity?
SHEIKH ABDULLA: As Qatar strengthens its ties within the GCC and further afield, the logistics sector will be pivotal in facilitating seamless regional trade and global connectivity. Qatar can position itself as a regional logistics centre by enhancing cross-border connectivity through multi-modal transport solutions and aligning with international trade standards. Strategic initiatives including the development of free zones, improvement of customs processes and investment in trans-shipment capabilities will further solidify its position in driving long-term economic integration and regional growth.
Which strategies can help to meet an increasing demand for cold chain logistics?
SHEIKH ABDULLA: The expansion of cold chain logistics requires the adoption of advanced refrigeration technologies and real-time monitoring systems. Establishing specialised cold storage facilities and integrating internet-of-things-enabled solutions for temperature control and traceability are key strategies. Collaboration with stakeholders to establish standardised protocols will also help to ensure reliability and efficiency.
In what ways has the logistics sector leveraged the experience of supporting high-profile events?
SHEIKH ABDULLA: Qatar’s successful handling of logistics for the 2022 FIFA World Cup set a benchmark for operational excellence. The legacy of these operations includes a strengthened logistics ecosystem, enhanced expertise in event logistics and improved infrastructure that positions the country as a reliable partner for future high-profile events. Similar to GCC neighbours such as Saudi Arabia, Qatar is seeking to host more major sporting events.
What regulatory or policy changes could support innovation and growth in the logistics sector?
SHEIKH ABDULLA: To drive progress and expansion, regulatory frameworks must prioritise efficiency and digital transformation. Streamlining Customs procedures through automation, adopting digital documentation and incentivising multi-modal transport integration will drive growth. Policies encouraging investment in green logistics and technological advancement will also ensure Qatar’s logistics sector remains globally competitive while contributing to sustainability goals. Artificial intelligence also has the potential to improve every facet of the logistics industry. Taken together, these steps will enable Qatar’s logistics sector to build on its achievements, address evolving challenges and support the country’s wider vision for economic diversification.
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