As Algeria seeks to rapidly diversify its economy, the government has singled out tourism as one of five priority sectors for investment. But building a reputation as an international destination in a competitive global market, while overcoming regional security concerns, a chequered global economic landscape and a long-neglected national tourist infrastructure, will prove challenging. While the drive to spark a building frenzy appears to have finally materialised after years of limited action, auxiliary services and personnel training may still lag behind, impeding progress. Nonetheless, both local and foreign investors have shown an interest in new ventures, and many are determined to do what is necessary to continue developing Algeria’s vast tourism potential. This chapter contains an interview with Simon Stamper, Director of Operations, Africa, IHG.