Roberto Novoa, Regional President, Guanajuato, Mexican Confederation of Industrial Chambers; and Abraham Rocha Moreno, President, International Balloon Festival


Attracting entrepreneurs and building a better business environment

Global Platform

In an interview with Global Platform, Roberto Novoa, regional president of the Mexican Confederation of Industrial Chambers, and Abraham Rocha Moreno, president of the International Balloon Festival, speak on the factors contributing to growth and globalisation in their local economy. Entrepreneurs are being encouraged to take advantage of the city’s central location, logistics infrastructure and industrial clusters. In addition, natural and historical attractions have created a multitude of opportunities for the development of tourism-related industries.