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This article also features in Globalisation and businesses: Trends and growth opportunities in the GCC. Read more about this report and view purchase options in our online store.

Globalisation and businesses: Trends and growth opportunities in the GCC


Saudi Arabia | Economy

Vidcast


Oliver Cornock, Oxford Business Group's Editor-in-Chief, recently spoke with John Brash, founder and CEO of Brash Brands, who shared his views on the current economic trends in GCC countries – with a particular focus on Saudi Arabia – that include ambitious innovation and diversification plans; investments in talent and education; support for SMEs and start-ups after the crisis, as well as progress in agricultural sustainability. This new vidcast produced by OBG also explores how the disparities in national vaccine programmes are affecting businesses around the world; the opportunities for a recovery in international tourism, and how emerging economies are seeking to accelerate human capital development.

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