This chapter includes the following articles.
South Africa is home to one of Africa’s most dynamic media markets. The end of apartheid created a new era of freedom in which independent voices have blossomed. A population of over 50m and economic growth provide sound fundamentals. Technological changes can be challenging for traditional outlets, but also provide opportunities for those willing to innovate. Having weathered the international economic storm well, the South African advertising industry had a tough year in 2012 and may have a slower period ahead. Having been carried through the worst of the international recession with the help of the World Cup, South Africa’s advertising industry now finds itself in a more difficult period, in which competition is high. Nonetheless, the growing economy should continue to feed into higher spending over the longer term. This chapter contains an interview with Collins Khumalo, Chief Executive Officer, MultiChoice South Africa.