• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Chapter | Media from The Report: Saudi Arabia 2018

With more than SR3.3bn ($879.8m) in spending earmarked for culture and media by 2020, Saudi Arabia’s government is hoping to attract significant private sector investment in the development of its creative and entertainment industries. To this end, state agencies are working hard to encourage international investment, talent and media sector expertise in the Kingdom, and they aim to help...

2017 proved a momentous year for the Kingdom of Saudi Arabia as the various strategies related to the country’s Vision 2030 and National Transformation Plan 2020 started to take shape.

The collapse in oil prices has weighed on the Algerian economy, giving rise to twin deficits in the budget and current account. In mid-2016 the government introduced a bold medium-term plan that targets a balanced budget by 2020, alongside a new growth model with a strategy for economic development and diversification by 2030. These moves have coincided with the private sector playing a much stronger role in the economy.

 

Qatar is a major player in the Middle Eastern and international media industries, thanks in large part to its status as the home of Al Jazeera. The country is also an important regional advertising market, particularly in regard to newspaper spend, and is emerging as a notable supporter of international cinema.

 

Although newspapers have traditionally been the main focus for advertising spend, as Qataris become more open to social media the potential for a shift to online is clear. Qatar has a high internet penetration rate, growing from 70% in 2014 to 97% in 2017, according to the Northwestern University in Qatar “Media Use in the Middle East 2017” (...

Chapter | Media from The Report: Qatar 2017

Qatar is a major player in the Middle Eastern and international media industries, thanks in large part to its status as the home of news channel Al Jazeera, which, since its inception two decades ago, has developed into a global network, covering events in the Middle East and worldwide in multiple languages. The country is also an important regional advertising market, particularly in regard...