• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Combining oil and gas wealth with the entrepreneurial efforts of its predominantly young population, Nigeria has developed a business-friendly environment over the past two decades of civilian rule. The country has effectively leveraged its abundance of natural resources and harnessed the strength of its 193m-strong population to become a key nation both on the African continent and beyond.

As hydrocarbons forms the backbone of Kuwait’s economy, the resurgence in global commodity markets bodes well for the future and has led to a renewed sense of optimism. The recovering market is also supporting the government’s diversification efforts under the auspices of the Kuwait National Development Plan, or New Kuwait.

Located at a juncture between Africa, the Middle East and Asia, Djibouti has easy access to international trade routes via the Gulf of Aden and the Red Sea, and borders fast-growing yet landlocked Ethiopia, making it an ideal continental hub. New ports, railway links and road improvement projects are enhancing economic efficiencies and providing a solid platform to bolster expansion in sectors.

While Kenya is no stranger to political strides experienced across the region, the country has managed to avoid long periods of crisis – whether political, economic or social – and has been able to overcome its challenges in relatively short periods of time.

Optimism is returning to Trinidad and Tobago after years of recession. With the IMF forecasting GDP expansion of 1% in 2018 and 0.9% in 2019, the government now has the opportunity to shift their focus from tackling short-term economic problems to implementing long-term reforms and policy initiatives.

Although Papua New Guinea’s macroeconomic slowdown, challenging business climate and falling global commodity prices have weighed on trade and investment in recent years, the country continues to offer high-potential opportunities to investors.