Tourism Articles & Analysis

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The National Transformation Programme (NTP) outlined the goal of increasing direct employment in the tourism sector in Saudi Arabia, aiming to raise the number of jobs from 830,000 to 1.2m by 2020. This would mean the proportion of nationals working in the sector rising from 27.8% in 2016 to 29.6% in the next four years.


With the largest economy and population in the GCC, Saudi Arabia has long been a key destination for regional and international business leaders. The meetings, incentives, conferences and exhibitions (MICE) segment of the tourism industry has been a mainstay of many of the Kingdom’s hotels and hospitality services. Under the National...

Chapter | Tourism from The Report: Saudi Arabia 2018

Nestled between two seas and two continents, Saudi Arabia stretches over 2.1m sq km, an area as large as Western Europe. Its diverse landscapes offer a wide variety of scenery; while its rich history, culture and significance in the Muslim religion attract visitors from around the world, making it one of the most visited countries in the world. At around 31.7m – one-third of whom are...

2017 proved a momentous year for the Kingdom of Saudi Arabia as the various strategies related to the country’s Vision 2030 and National Transformation Plan 2020 started to take shape.


How would you assess the capacity of the hotel industry as it currently stands?