This chapter includes the following articles.
While international brand penetration is increasing, Saudi Arabia’s vast potential for retail has yet to be fully realised. A combination of favourable demographics, rising incomes, and strong consumer confidence and appetite make the country one of the most promising growth markets for retail globally. Although the local industry has a challenging operating environment and unique social dynamics, mall space is set to increase significantly in the near term and e-commerce is now beginning to take off locally as well. As a result, in both the short and the long term, the rewards for investment in the sector should be high.