This chapter includes the following articles.
While Jeddah bears evidence of several decades of rapid, poorly-managed expansion, the city is now gearing itself to attract further private investment in a range of economic activities, with tourism and retail in particular well positioned for growth. The first phase of upgrades to Jeddah’s cornice, for example, was completed in December 2012 and includes new parks and outdoor leisure facilities for the city’s residents. Furthermore, rejuvenation plans are in the pipeline for the city centre, including the Heart of Jeddah project, which will incorporate elements such as a metro system, a traditional market, a convention centre and related hospitality venues. These developments could transform the city into a regional coastal resort hotspot. As for the city’s industrial sector, the government hopes that major transportation upgrades will help the region to better compete internationally. This chapter includes an interview with Mazen Batterjee, Vice-Chairman, Jeddah Chamber of Commerce and Industry; and Hani Mohammed Aburas, Jeddah Municipality Mayor.