While Tunisia remains a country with a number of strong assets on which to base future development, challenges of the last few years have slowed policymakers’ drive to adequately plan and execute necessary reforms to make the economy more competitive. However, several measures implemented by the government in 2018 and 2019 are helping to clear a path for Tunisian entrepreneurs, which is hoped to help reduce informality. Still, to successfully implement a new growth dynamic over the medium term, Tunisia will need to establish a clear consensus about economic reforms. For instance, public sector reform, although unpopular under the current environment, is also still seen as critical to reverse Tunisia’s unfavourable budgetary position. This chapter contains interviews with Zied Ladhari, Minister of Development, Investment and International Cooperation; Abdelbasset Ghanmi, General Manager, Foreign Investment Promotion Agency; and Samir Majoul, President, Tunisian Union of Industry, Trade and Handicrafts.