How the pandemic fuelled e-commerce growth in NigeriaOBGplus
Although informal physical retail sales continue to dominate the Nigerian market, e-commerce has experienced exponential growth in recent years, culminating in a significant push towards online shopping in 2020-21 in the face of pandemic-induced lockdowns. Market Footprint Home to two of Africa’s big-five online retailers, the Nigerian e-commerce market was valued at about $12bn in 2019, according…