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This article also features in Meeting expectations: Security and engagement key to further growth in the meetings, incentives, conferences and exhibitions (MICE) industry. Read more about this report and view purchase options in our online store.

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There were 56 results found for Morocco and Tourism

There were 56 results found.
Overview

Security and engagement key to further growth in Morocco's meetings, incentives, conferences and exhibitions industry
OBG
plus

Countries and regions across the world have long understood the potential of the MICE segment as a vehicle to drive high-value tourism and economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, both regionally and globally, aided by greater air connectivity. At the same time, the industry has…

Country Report

The Report: Morocco 2019
OBG
plus

The current king, Mohammed VI, came to power in 1999 and is the third monarch to rule Morocco since it gained its independence from France in 1956. King Mohammed VI instituted a number of liberalising reforms when he succeeded his father, King Hassan II, who ruled from 1961. He put in place further reforms in 2011 against a backdrop of regional unrest and domestic political protest. The country ha

Overview

Hotel developments, local travel and emerging source markets underpin Morocco's tourism growth, though many ambitious targets remain
OBG
plus

Morocco is amongst the best developed tourism markets in Africa, benefitting from its close proximity to Europe, a wide variety of landscapes and attractions, year-round warm weather in parts of the country, and a more stable political and security environment than some of its regional competitors. The years since 2016 have seen healthy rises in tourism arrivals, though over the longer term…

Overview

Security and engagement key to further growth in Morocco's meetings, incentives, conferences and exhibitions industry
OBG
plus

Countries and regions across the world have long understood the potential of the MICE segment as a vehicle to drive high-value tourism and economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, both regionally and globally, aided by greater air connectivity. At the same time, the industry has…

Event

Forum de l’Investissement Hôtelier Africain

Bench Events, the organiser of the Africa Hotel Investment Forum (AHIF), which is the premier hotel investment conference on the continent, is launching a sister event, named the Forum de l’Investissement Hôtelier Africain (FIHA), to focus specifically on North and West Africa. Proceedings will be bilingual, with presentations and panel discussions led in French with simultaneous translation into…

Economic News

Les arrivées en provenance de Chine et des marchés émetteurs traditionnels dopent le tourisme au Maroc

In English Le Maroc se tourne à la fois vers de nouveaux marchés et vers les pays émetteurs traditionnels pour générer davantage de croissance dans son secteur touristique suite à une hausse du nombre d’arrivées. Après une année 2017 maussade, le royaume a enregistré 5,1 millions d’arrivées au premier semestre de cette année, soit une augmentation de 10% en glissement annuel,…

Overview

Strong performance of Moroccan tourism industry expected to continue in 2018
OBG
plus

Contributing 8.1% to GDP and accounting for 7.1% of total employment in 2016, tourism evidently holds an important place in Morocco’s economy, even though the sector has faced some challenging times. This has largely been due to difficult external environments dampening travel from traditional source markets, though there is evidence that the sector’s outlook is improving. It is hoped that…

Country Report

The Report: Morocco 2018
OBG
plus

Morocco’s economy is diversified, particularly relative to many other countries in the MENA region. Both the agricultural and the tourism sectors are major contributors to economy, with the former generating 40% of the employment and the latter accounting for roughly 8% of GDP. Manufacturing industries, including textiles, automotive and aeronautics, are also highly developed. In addition, the k

Chapter

The Report: Morocco 2018: Tourism
OBG
plus

Contributing 8.1% to GDP and accounting for 7.1% of employment in 2016, tourism holds an important place in Morocco’s economy, with 2017 garnering strong results. Despite having faced some challenges, the country has a number of favourable factors to build upon, such as its political stability, new infrastructure developments and multiplying air connections. While the sector is still far from achieving…

Analysis

New strategies engender source market diversification of Morocco's tourism sector
OBG
plus

Faced with a downturn in visitors from traditional source markets located in Europe, in 2015 the Moroccan government adopted a series of measures aimed at diversifying its source markets, which included the creation of air connections to new destinations and the rollout of targeted travel promotion initiatives. EMERGING MARKETS: Non-traditional source markets represented an important source…

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