There were 26 results found for Kenya and Tourism

There were 26 results found.

Analysis

Kenya sees more domestic tourism from a growing middle class
OBG
plus

After suffering a downturn in international arrivals between 2011 and 2015, Kenya’s Ministry of Tourism (MoT) is looking at alternatives to bolster tourism revenues, with new marketing campaigns targeting domestic tourists in a bid to raise their share of total occupied hotel nights to half of the total in 2017. Efforts to promote affordable alternatives to five-star resorts, in addition to marketing…

Analysis

Kenyan authorities prioritise security to ensure tourism numbers
OBG
plus

One of the most significant challenges facing the Kenyan tourism industry in recent years has been security concerns. As consulates increasingly advised citizens to avoid travelling to coastal Kenya, international arrivals and industry revenues fell, prompting the government to launch a host of new measures aimed at improving security and reducing risks. These efforts have already had an impact, with…

Country Report

The Report: Kenya 2017
OBG
plus

The largest economy in the EAC, Kenya is a major player in both the region and sub-Saharan Africa as a whole. Over the past few decades its market has transformed from being largely agrarian into one of the most diversified and innovative on the continent, even developing a thriving technology sector that some have dubbed the Silicon Savannah. However, the nation is not without its challenges, and

Economic News

Kenya’s MICE tourism segment on the rise

Stronger brand recognition, an improved security climate and higher capacity are driving growth in Kenya’s meetings, incentives, conferences and exhibitions (MICE) tourism segment. Kenya has seen a steady rise in MICE tourist arrivals over the past few years.In 2015 the country hosted 117,630 foreign arrivals taking part in MICE activities, representing a 13% increase on the 2014 total, and…

Analysis

Kenya looks to business tourism to drive growth
OBG
plus

With leisure tourism in Kenya impacted by current global perceptions of the country’s security situation, the industry is turning to the business travel segment to make up the shortfall, with increasing emphasis being placed on the meetings, incentives, conventions and exhibitions (MICE) segment. Prospects It is hardly surprising that Kenya has turned to this niche to stimulate growth. MICE is…

Overview

Kenya's tourism industry diversifies amidst setbacks
OBG
plus

Kenya has one of the biggest and most diverse tourism industries in East Africa, with offerings in a range of niches including the meetings, incentives, conferences and events (MICE) segment and safari ecotourism. However, in recent years challenges have arisen for the sector that have negatively affected the country’s economy, including two high profile terrorist attacks. Following the attacks,…

Interview

Robert Muriithi Ndegwa, Managing Director, Kenya Tourism Board (KTB): Interview
OBG
plus

Interview:Robert Muriithi Ndegwa What specific initiatives is the KTB currently undertaking to speed the recovery of the market? ROBERT MURIITHI NDEGWA: We are working to engage local industry stakeholders – public and private – as well as the international market, and we have put several measures in place to address the needs of the sector. First, we have created a Tourism Recovery Task…

Interview

Mahmud Janmohamed, Managing Director, Serena Hotels Africa: Interview
OBG
plus

Interview:Mahmud Janmohamed What are the main obstacles for the sector? MAHMUD JANMOHAMED: The Tourism Recovery Task Force recently submitted a report to the president that included input from the industry’s main stakeholders and detailed the challenges the sector is currently facing. The principal obstacle is the negative perception of Kenya as a destination. We see this as primarily a public…

Chapter

The Report: Kenya 2016: Tourism
OBG
plus

The tourism industry is going through a challenging period, as security concerns have taken a toll on the leisure segment. The government and private investors are working to improve security and, in the meantime, the sector is diversifying and focusing on areas such as business tourism and the domestic segment. Kenya has one of the biggest and most diverse tourism industries in East Africa, with…

Country Report

The Report: Kenya 2016
OBG
plus

New system devolving power to county governments. Strengthening ties with Western and Asian partners. A key role in an effort to create stability in the region. Closer East African integration to enhance growth.

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There were 26 results found for Kenya and Tourism

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