As Nigeria receives little in the way of mainstream leisure travellers, the tourism sector is represented mainly by the domestic, visiting friends and family (VFF), and corporate travel segments. While the tourism sector faces significant challenges, Nigeria is a market that any travel or hospitality business with serious international and continental ambitions can ill afford to avoid. The sector is anchored by a steady corporate base with deep pockets, and as the economy continues to grow and industrialise, the supply of hotel rooms is expected to lag demand for some time to come. If Nigeria’s natural and cultural offerings can be better packaged, and some of the prohibiting factors that currently deter discretionary travel can be addressed, a nascent leisure sector could emerge to diversify the visitor profile and encourage tourists to explore new Nigerian destinations.

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