This chapter includes the following articles.
Sharing borders with India, Bangladesh, Thailand, Laos and China, Myanmar is one of the last frontiers of Asian tourism. Offering pristine beaches, abundant cultural and natural attractions, and a warm, hospitable population, the country has significant potential – especially considering the thriving travel markets in neighbouring states. Following its opening as a travel destination, the sector experienced impressive growth in both arrival numbers and foreign direct investment. However, unrest in Rakhine State in 2017 and the international media coverage that followed have negatively impacted the sector, diminishing the flow of visitors from Western countries. Visitor demographics have since changed and the sector is undergoing a gradual recovery, with sizeable growth stemming from Asian source markets. Tourism has been supported by a number of government reforms and initiatives, including relaxed visa regulations, and efforts are under way to establish new flight routes to the country. This chapter contains an interview with Daw Su Su Tin, Managing Director, EXO Travel.