This chapter includes the following articles.
As average incomes expand along with Morocco’s middle class, the retail sector is seeing a rising number of opportunities for development. Shopping malls have become the norm in the kingdom’s major cities, and while less-formal commerce still accounts for a large proportion of sales, the movement towards modern retail is underpinned by stable economic fundamentals that are expected to continue over the long term. As the kingdom becomes more closely integrated in the international economy, consumers are demanding a wider variety of retail options and experiences. This will present both challenges and opportunities for retail developers, as well as investors aiming to represent international brands in Morocco.
This chapter contains an interview with Moncef Belkhayat, President, DISLOG.