With hundreds of newspapers, magazines, and television and radio stations, Mongolia’s media scene is competitive, dynamic and increasingly varied. The sector’s strong growth, with new outlets opening on a regular basis, reflects the vibrancy of Mongolia’s growing democracy. Television is the main medium of consumption, with cable becoming increasingly popular, and eight new broadcast channels opened in 2010 alone. The launch of Bloomberg TV Mongolia, for example, highlights both the growing importance of Mongolia as well as the maturity of the media market. This burgeoning audience has also translated into the growth of advertising.