The tourism industry is going through a challenging period, as security concerns have taken a toll on the leisure segment. The government and private investors are working to improve security and, in the meantime, the sector is diversifying and focusing on areas such as business tourism and the domestic segment.
Kenya has one of the biggest and most diverse tourism industries in East Africa, with offerings in a range of niches including the meetings, incentives, conferences and events (MICE) segment and safari ecotourism. Following two high-profile terrorist attacks, there was some pressure placed on visitor numbers and hospitality revenues. In response, the government and a number of private investors are taking steps to improve security and re-establish Kenya as a safe, attractive destination for visitors.
This chapter contains interviews with Mahmud Janmohamed, Managing Director, Serena Hotels Africa; and Robert Muriithi Ndegwa, Managing Director, Kenya Tourism Board.