Media & Advertising

Egypt Media & Advertising 2012
Long the Arab world’s largest media market, Egyptian broadcast and print outlets often have an influence far beyond the country’s borders; Egyptian newspaper circulation accounts for more than 40% of the Arab world total. In the months since the 2011 revolution, a number of new independent outlets emerged – in television alone, there are some 16 new stations. Broadcast remains the most widespread medium, with household TV penetration at 96%. The 17 terrestrial channels are all state-owned, but the domestic private sector dominates the top 10 satellite channels. Meanwhile, advertising spend is recovering from a rocky 2011, when spending dropped 30%. Per capita spend is approximately $6.30, which is roughly one-third the regional average, although higher than many other countries. In terms of absolute size, however, the country is the third largest accounts for 11% of total advertising expenditures. Newspapers tend to accommodate for the majority of spend, followed by television. This chapter contains an interview with Sherif Wadood, CEO, Al Masry Media Corporation.
Cover of The Report Egypt 2012

The Report

This chapter is from the Egypt 2012 report. Explore other chapters from this report.

Interviews & Viewpoints

Sketch of Sherif Wadood, CEO, Al Masry Media Corporation
OBG talks to Sherif Wadood, CEO, Al Masry Media Corporation