Tunisia Industry Articles & Analysis

Chapter | Industry & Retail from The Report: Tunisia 2019

Traditionally dominated by textiles, the industrial sector is increasingly attracting investment in higher-value segments such as pharmaceuticals, electronics, automotive and aeronautics as a result of a skilled and competitively salaried workforce. Despite the sector’s strengths, however, progress stagnated following the 2011 revolution. In view of revitalising the broader economy, the 2019-...

Tunisia has successfully navigated the difficulties of the post-revolutionary period by capably establishing robust democratic institutions. However, the country faces macroeconomic challenges since the 2011 revolution. Budgetary pressures, combined with a devaluation of the dinar and a rise in the level of business informality, have made the current environment a complex one.

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Textiles were once the crown jewel of Tunisia’s industrial environment, representing 50% of employment and earnings. However, increased competition from abroad and domestic instability following the 2011 revolution saw 400 companies close down and 40,000 jobs lost since 2007. Given the industry’s record of job creation outside the capital and...

 

Low consumer confidence coupled with inflation and compromised purchasing power on the back of a weak dinar have characterised Tunisia’s retail sector in recent years. Nonetheless, distribution networks continue to improve and expand, while the presence of global brands and franchises is on the rise.

 

In what ways will the textile growth and competitiveness pact support the sector’s recovery?

 

How can the government and private companies support the development of Industry 4.0?

 

Since gaining independence in the 1950s, Tunisia has focused on developing and expanding its industrial base. Traditionally dominated by textiles, the industrial sector is increasingly attracting investment in higher-value segments such as pharmaceuticals, electronics, automotive and aeronautics as a result of a highly skilled and educated...

 

While e-commerce has become well established in more developed markets, the segment has been slower to take off in emerging economies. Online purchasing has been held down in these markets by financing, purchasing and logistics challenges. Nevertheless, online sales are growing rapidly in many developing countries in spite of these obstacles....