Tunisia Industry Articles & Analysis

Chapter | Industry & Retail from The Report: Tunisia 2018

Building on years of experience, Tunisian manufacturing capacity has been able to capitalise on the country’s geographic position and track record for quality. This, plus the improvement of transport infrastructure and enacting business-friendly regulations, has encouraged the emergence of a handful of significant industrial subsectors, which have aided in employing a growing number of...

Tunisia is working to gradually improve its economic indicators by means of tough yet necessary structural reforms. Although significant strides have been made since 2011, the country continues to face acute macroeconomic imbalances, while coincident reforms have suffered from changing administrations in the years following the revolution, negatively affecting economic growth.

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With a track record of employment creation outside the capital and strong export figures, textile manufacturing has long been a significant part of the national economy. A combination of competitive labour costs, well-trained human resources and proximity to European markets has made Tunisia a preferred destination for clothing manufacturers....

 

How can grocery retailers adapt to changes in consumer behaviour and expectations?

 

A combination of political instability, falling consumer confidence and a currency devaluation has translated into inconsistent performance for Tunisia’s retail sector in recent years. However, despite the difficulties, the formalisation of distribution networks, and the increase in global brands and food franchises continues to expand modern...

 

While prospects for Tunisian retail are improving, the sector has faced challenges in shifting online. Mostly due to online payment limitations, but also to a certain degree of mistrust of online purchases, Tunisia’s e-commerce market remains underdeveloped. Recent state intervention and the rise of e-commerce start-ups have helped to improve...

 

What are Tunisia’s goals with respect to industrial zone development over the coming years?

 

The combination of a domestic market categorised by high expenditure on health care and regional export possibilities has made Tunisia’s pharmaceuticals industry one of the country’s most successful segments. According to a report from the World Bank, the country’s pharmaceuticals market grew at an annual average of 15% between 1990 and 2013....