South Africa Media & Advertising

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With a long-established track record as the continent’s largest financial platform and one of the world’s biggest mining producers, South Africa has significant economic clout in the region. 

Change is afoot in the South African media industry, with two major acquisitions under way, and players increasingly looking to digital platforms. The country has one of the largest and freest media markets on the continent, but as in numerous other economies, print outlets have had to deal with slowing circulation and a rapidly changing online landscape.

Pay-TV in South Africa continues to enjoy substantial growth. MultiChoice, a subsidiary of Africa’s largest media company, Naspers, dominates the market. While several other television operators were awarded licences, only On Digital Media’s (ODM) TopTV is currently operational, and with limited audience share. On the other hand, DS tv, MultiChoice’...

A mature and dynamic advertising sector known for its creativity and innovation thrives in South Africa. The world’s leading agencies are present either directly or in association with South African firms, and the industry benefits from investors’ rising interest in emerging markets. The media monitoring and market research segment is also well-...

How much room for growth is there in print media?

Far ahead of its continental neighbours, South African media is vibrant, developed, and thriving industry. This means, among other things, that it also shares many of the challenges currently experienced by media outlets around the world. Print is in decline, and publications are working hard to eke out new strategies. At the same time, television...

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