South Africa Media & Advertising

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In April 2014 South Africans celebrated the 20th anniversary of both the end of apartheid and the creation of the modern Republic of South Africa. These two events highlight just how far South Africa has come in the past two decades, during which the nation’s numerous assets have contributed to its rise as one of Africa’s leading economic and diplomatic players.

How much room is there for further Pay-TV penetration in the South African market?

Long under tight state control, South Africa’s broadcasting market has become livelier and more diverse over the past three decades, with private stations emerging to challenge the incumbent South African Broadcasting Corporation (SABC). Pay-per-view television channels have sprung up, though the free-to-air stations run by SABC...

Having weathered the international economic storm well, the South African advertising industry had a tough year in 2012 and may have a slower period ahead. The sector is contending with economic headwinds and subsequent caution among advertisers. Nonetheless, major clients are still willing to spend, and innovative agencies...

Home to one of Africa’s most dynamic media markets, many of South Africa’s leading media houses trace their roots back many decades. However, the end of apartheid created a new era of freedom in which independent voices have blossomed. There is a diverse range of outlets, from popular tabloids and serious business publications...

Chapter | Media & Advertising from The Report: South Africa 2013

South Africa is home to one of Africa’s most dynamic media markets. The end of apartheid created a new era of freedom in which independent voices have blossomed. A population of over 50m and economic growth provide sound fundamentals. Technological changes can be challenging for traditional outlets, but also provide opportunities for those willing to innovate. Having weathered the international...

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