Oman Tourism Articles & Analysis

Chapter | Tourism from The Report: Oman 2018

While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest the country is also adapting to the needs of the modern global travel market. Oman has some of the most diverse...

The effects of lower oil prices continue to be felt in Oman, with budget cuts and spending rationalisation still in evidence across the board. However, higher commodity prices in late 2017 and into early 2018 should provide a welcome boost to state revenues.

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The opening of the new Muscat International Airport (MCT), coupled with investments in hotel infrastructure, are expected to bring Oman closer to achieving its goal of more than doubling tourism’s contribution to GDP by 2040.

 

With the sector dominated by four- and five-star hotels, tourism in Oman relies heavily on luxury and business travellers. However, in recent years the Ministry of Tourism (MoT) has been looking to tap other markets, including budget-conscious holiday makers. This approach has been aided by the arrival of cheaper airfares from foreign airlines...

 

Oman has a strong reputation within the larger gulf region as being a high-end tourist destination offering attractive options for foreign visitors, mixed with stunning natural geography, cultural attractions and a growing number of sporting activities.

 

In addition to raising the overall awareness of Oman as a global destination and increasing the number of foreign visitors to the country, the Ministry of Tourism (MoT) and related agencies are actively seeking to tap the domestic market. By tailoring services specifically to locals, developing lesser known destinations, and creating...

 

In what way is strategy being developed to better promote Oman’s tourism offerings abroad?

 

While the focus on preserving Oman’s natural surroundings and cultural traditions has allowed the sultanate to retain much of the spirit of historic Arabia, the arrival of modern infrastructure and an emphasis on new sectors like activity-based tourism and ecotourism suggest that the country is firmly adapting to the needs of the modern global...