Malaysia Media & Advertising Articles & Analysis

Chapter | Media & Advertising from The Report: Malaysia 2012

Malaysia’s media scene is dominated by cross-platform conglomerates such as Media Premia, which operates the country’s most popular free TV channels and has a commanding presence in print, radio and online as well. Other groups include Star Publications, Sin Chew Media and the Redberry Media Group. Meanwhile Astro Holdings, which relisted on the KL bourse in 2012, dominates the pay-TV sector and...

Malaysia is a multi-ethnic society of 29m split between the Malay Peninsula and the island of Borneo. With a per-capita GDP that has hovered around $10,000 for the past decade, the country is struggling to escape a “middle-income trap” 

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While recent times have been hard globally for initial public offerings (IPOs), Malaysia bucked the trend in 2012 with some of the world’s most successful new launches. This bullish trajectory has also been of interest to media sector players, with one of Malaysia’s largest media interests, Astro Malaysia Holdings, seeking a relisting in the autumn...

As a country containing a variety of religious orientations and ethnic and cultural groups – along with three major languages in addition to English – Malaysia often poses a major conundrum to advertisers and advertising agencies. They face the dilemma of whether an advertising campaign should try to appeal to all groups and be available in all...

While a lot of celluloid has passed through the camera since the first Malay-language film was shot in 1933, the local movie industry’s fortunes have recently been transformed. Backed by government plans to boost creative content and establish the country as a global filmmaking destination, the sector is expanding at a rate seen in few other places...

With communications as a key part of Malaysia’s current national development plans, the media and advertising sectors have seen major new interest from both investors and legislators. This renewed emphasis on the creative industries, with content generation and other value-added services brought to the fore, bodes well for the future of the sector, which is trying to make...

Malaysia is a multi-ethnic society of 29m split between the Malay Peninsula and the island of Borneo. With a per-capita GDP that has hovered around $10,000 for the past decade, the country is struggling to escape a “middle-income trap”