Stronger brand recognition, an improved security climate and higher capacity are driving growth in Kenya’s meetings, incentives, conferences and exhibitions (MICE) tourism segment.
What specific initiatives is the KTB currently undertaking to speed the recovery of the market?
What are the main obstacles for the sector?
With leisure tourism in Kenya impacted by current global perceptions of the country’s security situation, the industry is turning to the business travel segment to make up the shortfall, with increasing emphasis being placed on the meetings, incentives, conventions and exhibitions (MICE) segment.
Kenya has one of the biggest and most diverse tourism industries in East Africa, with offerings in a range of niches including the meetings, incentives, conferences and events (MICE) segment and safari ecotourism. However, in recent years challenges have arisen for the sector that have negatively affected the country’s economy, including two...
The tourism industry is going through a challenging period, as security concerns have taken a toll on the leisure segment. The government and private investors are working to improve security and, in the meantime, the sector is diversifying and focusing on areas such as business tourism and the domestic segment.
Kenya has one of the biggest and most diverse tourism industries in East...