Jordan Tourism

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A crucial element of the economy, tourism receipts accounted for 14% of Jordan’s GDP in 2010. Despite a downturn in 2011, there are signs of recovery and initiatives are moving forward to develop the sector, which already offers a wide range of tourism products. Major projects under way include the development of the Dead Sea area and several large-...

What factors caused the decline in tourism revenues in 2011? What steps are being taken to promote growth in the sector in 2012?

Amid the regional turbulence caused by the Arab Spring, Jordan has navigated a steady course. This is a key advantage that the kingdom offers to foreign investors, who continue to regard the country as a strong base for targeting growth markets in the region and who are stepping up their involvement in core domestic industries such as energy, health care and information technology.

Chapter | Tourism from The Report: Jordan 2012

Tourism is a crucial element of the economy, accounting for 14% of GDP in 2010. Petra remains the country’s major tourist attraction, with 459,629 visitors to the site in the first nine months of 2011. However, the tourist industry was hit hard by regional unrest in early 2011, and many joint package trips to Jordan and neighbouring countries were cancelled. Economic woes in parts of Europe have...
Boosting growth in the tourism sector is high on the government’s agenda for 2012, and country officials are working to display the country’s myriad entertainment offerings in a variety of high-profile events even amidst ongoing regional instability.

Jordan’s recently unveiled five-year national tourism strategy foresees the private sector playing a growing role in the sector, with the eventual goal of doubling the industry’s contribution to GDP.

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