Indonesia Media & Advertising

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In terms of growth potential, how do you foresee broadcast performing in the future in comparison to other media segments, such as print or radio?

The interdependent relationship between democracy and a free press is central to reflecting the voice of the people. The freedom of the press is thus an essential component of a free state as has been witnessed in many societies throughout history.

Stretching over 17,500 islands and home to around 245m people, Indonesia is a vast, diverse nation with a rapidly growing economy, extensive natural resources and a range of sectors ripe for investment. By far the largest country in ASEAN in terms of both population and area, Indonesia is responsible for one-third of the 10-nation bloc’s total GDP. 

Chapter | Media from The Report: Indonesia 2012

Large conglomerates, often with ties to politics, dominate the media sector. Still, offerings have expanded in recent years to feed a population hungry for content, and Indonesians now have 10 free-to-air channels as well as a wide variety of pay-TV options. In 2010, advertising expenditure grew by 23% year-on-year to nearly $7.2bn, the sharpest rise since 2006. TV garnered most of this spending...

The market in both pay-TV and cinema remains highly concentrated, but developments in 2011 and the prospects of strong growth point to a greater level of competition in years to come. Indonesian pay-TV is currently expanding at the slowest rate of all in Asia, with household penetration at a mere 3% in 2010 – roughly 1.3m households across the...

Indonesians are clearly avid internet surfers, but can they be made to pay? Convergence is the name of the game, with GSM operators banking on triple-play packages while fast-growing groups like James Riady’s Lippo Group are launching online news portals. While the lines have blurred between service and content providers, the challenge of how to...

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