Indonesia Media & Advertising Articles & Analysis

Chapter | Media & Advertising from The Report: Indonesia 2013

With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly wealthy, growing population, anxious to try out new...

Stretching over 17,500 islands and home to around 245m people, Indonesia is a vast, diverse nation with a rapidly growing economy, extensive natural resources and a range of sectors ripe for investment. By far the largest country in ASEAN in terms of both population and area, Indonesia is responsible for one-third of the 10-nation bloc’s total GDP. 

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The Indonesian economy had a strong year in 2018, with growth of 5.2% marking the fastest pace in half a decade. This came on the back of robust domestic consumption, increased foreign investment and continuing efforts to reform policy and simplify investment procedures, and despite challenges including a falling rupiah, a trade imbalance and global political issues.

With investment in industrial zones, SEZs, infrastructure and priority industries set to increase in the coming years, Indonesia remains extremely well positioned to capitalise on its position as a regional leader.

A few basic statistics about Indonesia’s economy and demographics speak volumes about the main trends in the country’s media and advertising sector. Economic growth, for example, averaged 5.5% per year between 2002 and 2011, and is accelerating, hitting 6.5% in 2011. A strong middle class has begun to emerge, with a GDP per capita of $3495 in 2011,...

With July-September 2012 seeing the economy grow at over 6% for the eighth successive quarter, and as the third quarter of 2012 saw a record $5.9bn in foreign direct investment, Indonesia has been recording some impressive numbers in recent months. This growth has also filtered down into higher disposable incomes and new patterns in consumer...

With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia today presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly...

In terms of growth potential, how do you foresee broadcast performing in the future in comparison to other media segments, such as print or radio?