As the largest economy in the EAC, Kenya is a major player in both the region and sub-Saharan Africa as a whole. Over the past few decades, its market has transformed from being largely agrarian into one of the most diversified and innovative on the continent. It was sub-Saharan Africa’s fifth-largest economy in 2015, ranked 11th in inbound foreign direct investment and is one of the few countries in Africa that is not primarily dependent on extractive revenues.
“The bigger they are, the harder they fall” is an adage familiar to anyone who played sports in their youth – or at least those who looked worryingly at an opponent who had clearly gone through a growth spurt a few years early.
Oxford Business Group’s Africa research comes in several different forms, from business confidence surveys and face-to-face interviews, to monthly sector updates and annual country analyses.