CATEGORY: Global Perspective
Against a backdrop of increasingly severe and costly climate events and natural disasters, technology is poised to play an important role in maintaining and improving global agricultural output. The adoption of digital and precision farming practices has been shown to improve crop resiliency and boost productivity and incomes, particularly in emerging markets where small-scale farmers are often more vulnerable to climatic impacts. With increasing support from international aid agencies, as well as the public and private sectors, precision farming should help emerging market economies maintain production through the use of mobile apps, automation, and precision farming techniques and projects – already successfully deployed in some countries despite the increased incidence of climate events.
Countries and regions across the world have long understood the potential of MICE sector as a vehicle to drive high-value tourism and further economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, both regionally and globally, aided by greater air connectivity.
In recent decades, the pharmaceutical market has expanded its geographical reach. This trend appears to be here to stay; in a survey of major pharmaceutical
firms conducted by global consulting firm PwC’s Strategy& team, more than half of respondents anticipated that over 30% of their global sales would originate in emerging markets by 2018.